Rocket Mortgage Classic
Print // Out-of-home // On-site // Digital and web // Social Media
Art Director // Intersport Inc. // 2018-2024
Project:
The PGA tour made its inaugural visit to Detroit Golf Club in 2019 and has grown immensely both on and off the course. What started as a dream to host a major golf tournament has since paved the way for an even brighter future. Now the event continues on to it’s 4th installment in the Motor City. Lot’s of factors go into a major PGA tour event. We were tasked to help bring this event to life. From tee-to-green we had our hands on all marketing materials for title sponsor Rocket Mortgage.
Goal:
The footprint both digitally and physically for a major golf event is a large hurdle compiled with omni-present road-bumps, delays and last second additions. As a graphic designer and art director I applied brand standards to marketing materials and activations.
Solution:
Turned dream into reality. The tournament is going on its 5th year now and gaining momentum all the way winning numerous awards in the process. Best Special Event as the Area 313 Celebrity Challenge, Best Tournament Sales and the Fair Way award which champions diversity and inclusion initiatives. Rocket Mortgage sought to bring professional golf to the city of Detroit. Not only did we succeed with the process, it is thriving well into the future.
Contributions include:
Out-of-home billboards and digital displays
Event and hospitality graphics
Image retouching
On-site and on-course branded signage and way-finding
Digital web banners, emails, and microsite’s
Ticketing and packaging design
Sponsorship marketing collateral
Volunteer and PR
Area 313 Challenge
Full Page Ad
This is a full page ad in the Michigan Golf Live Journal for the 2022 Rocket Mortgage Classic. Numerous others were produced for alternate publications.
Digital Paid Media
Static web banners across multiple media outlets along with email blasts, social media content and newsletters.
