Stephens Financial
Pre-roll Video // 0:30 Television Spot
Lead Art Director // Intersport Inc. // 2022
Project:
Stephens is an independent and family owned financial services institute dedicated to honor and commitment for its people. Using pre-roll video and airing 0:30 second TV spots during major golf tournaments allowed us to reach our targeted demographic. We told Jack Stephens story and promoted the same values for generations to come. It’s the simple things such as a handshake that can make an immense impact on an individual.
Goal:
Art direct storyboards and a visual identity for our in-house production team. Supply media files and creative assets for video producers, copywriters and directors. Work along side editors to ensure we capture both sides of the story in compelling visuals.
Solution:
Activated our media spend during competitions and events. Utilized nationally televised major USGA golf broadcasts to hit our target demographic which was males aged 45+ who prioritized people’s word and integrity the most. Our goal was using trust as a keystone of our messaging when our demographic was most likely to be watching.
Contributions include:
Visual aesthetic
Storyboards
Art and creative direction
File builds
Sourced music and voice talent
