Formula 1 Roadshow

Print // Out-of-home // On-site // Digital & web // Stadium graphics // Pre-roll video

Lead Art Director // Intersport Inc. // 2023


Project:

Hot rubber meets the streets of Soldier Field for a weekend of racing and excitement. We partnered with F1 to create a kick-ass weekend event along Chicago’s lakefront. We created fan engagement and offered an up close and personal side of the world of Formula 1. Fans stuck around for the live concert series featuring Judah & the Lion as well.

Goal:

Prepare and execute a multi-day festival on Chicago’s lakefront by producing event collateral, a digital presence, on-site footprints and maps. Worked with production to direct promotional video at Soldier Field feat. Mitch Trubisky of the Chicago Bears.

Solution:

Collaboratively come together as a team to divide and conquer tasks and assignments. Stay organized and willing to help at all times. Act efficiently and have trust in one another to stay the course and deliver all of our requests.

Contributions include:

  • Event signage and wayfinding

  • Press releases

  • Stadium graphics

  • Pre-roll video

  • Event collateral

  • Event maps

  • Ticketing and special access

  • Sponsorship promotional materials

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