Mist Twist
Pre-roll Video // 0:30 Television Spot // Digital Media
Jr. Art Director // Schafer Condon Carter // 2018
Project:
Pepsi Co. decided to re-launch their new and improved lemon lime soda - with a twist! The creative team at SCC went to work on a full brand refresh utilizing pre-roll video and airing 0:30 second ad spots towards our targeted demographic.
Goal:
Art direct storyboards and a visual identity for production teams. Supply media files and creative assets for video producers, copywriters and directors. Work along side editors to ensure we capture the story in compelling visuals. Support for the campaign was boosted by online digital takeovers and banner advertisements.
Solution:
Activated our media spend mostly online and pre-video plays. Utilized nationally televised broadcasts to hit our target demographic which was males aged 18+ who prioritized leisure and time with friends the most. The end result was a visually compelling and upbeat ad resulting in increased brand awareness which beat projected sales goals.
Contributions include:
Visual aesthetic
Storyboards
Art and creative direction
File builds
Sourced music and voice talent
Digital display ads
