Project:

FENDT International wanted the world of agriculture and farming to buy their new combine. In a market that is dominated by American name brands such as John Deere and Case IH - we needed to craft a brand campaign that embodied a product rooted in agricultural excellence, style and history.

Goal:

Fendt combines are designed and assembled in Europe. This is often met with hesitance in an industry rooted in American tradition. Rather than shy away from the brands history we used it to our advantage - hailing it from a luxurious, exotic international manufacturer. Think the Mercedes Benz of combine equipment. Dirty work has never felt so clean.

Purpose:

Harness insights and creative strategy to identify key wins and product benefits. Establish FENDT as the premier top-of-the-line “Best in Class” farming combine on the market. Footprint and build a state of the art facility in Wisconsin to act as a showroom and education center highlighted by FENDT’s capabilities. Partner with colleges and universities to gain youthful clients and followers. Activate digitally and in print publications in the USA and Europe.