Allstate All-America Cup
Brand Identity // Event Marketing // Print Design // Social Media // Digital and Web
Lead Art Director // Intersport Inc. // 2019
Project:
Produced and activated all things creative for the inaugural Allstate Cup, an all-star high-school soccer tournament in Orlando, Florida featuring the nations top mens and women’s soccer studs. To properly give these players the recognition they deserved we provided an array of social, print and digital needs. All things led up to broadcast on July 31st, 2019 on ESPNU.
Goal:
Champion elite high-school soccer athletes and showcase them on the national stage. Develop a 360 degree campaign focusing in social media and on-site activation. Use the power of high profile professional soccer stars as the team’s coaches to drive awareness and elevate Allstate’s grassroots initiatives through the stars of tomorrow.
Solution:
The Allstate Cup concluded with over 350+ pieces of original content for a new one-of-a-kind platform. The program generated over 5.6MM digital media engagements, 22MM social media impressions, over 450MM PR impressions and a 20% increase in followers. Most importantly, the televised event put student athletes on the highest stage and allowed them to garner the attention they deserved from universities and professional organizations alike.
Contributions include:
Logo and brand guide creation for inaugural event
Developed creative materials for print, digital, social media, on site, and on TV
Player uniforms, swag and apparel
Large scale print hotel graphics
Customized player lounge
Showcased 250 All-American soccer players individually with custom player cards and posts to be shared on all social platforms
Highlight graphics for top stars
Heavy retouching and photo correcting
Metrics:
350+
Pieces of Original Content
450 MM+
PR Impressions
5.6MM
Digital Media Engagements
20%
Increase in Followers
22.1 MM
Social Media Impressions
