Project:

The ServiceTitan Elite Trades Championship Series was established with the goal of building awareness and support around the deficit of skilled trade workers throughout the country. The program has transformed into a one-of-a-kind championship that brings together the top technicians in the HVAC, electrical, plumbing and auto tech industries. Competitors test their industry knowledge and skill through multiple qualifying rounds which culminate in an all-expenses paid trip to the Finals where they compete on a national stage for their share of over $250,000 in cash and prizes.

Comprised of four nationally broadcast competitions:

• IDEAL Electrical National Championship
• U.S. Auto Tech National Championship Driven by Yokohama
• ServiceTitan HVAC National Championship
• Plumbing National Championship

Goal:

Tasked with building the shows from the ground up through all things social, digital and on premise advertising. Over 400 individual graphic pieces were created to highlight these hardworking, unsung heroes throughout the years.

Solution:

The Elite Trades Championship Series has grown from one to four verticals since its inception. Along with raising awareness for the skilled trades this platform has generated millions of impressions online, brought in dozens of sponsors and changed the lives of countless hard-working men and women in the skilled trades sector.

@IDEALELECTRICIANS

@USAUTOTECHNATIONALS

@HVACNATIONALS

@PLUMBINGNATIONALS